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, , - : " 8 , ", . , . " , . 15 , , 10 8 - . ' ', . ". , , , : 15 . : 2007 25 , 2008 26 . " , : ", .

, . , , , , . " " 20 . " ", , . " " News Outdoor-Russia.

, - . " 20% , Starcom MediaVest Group . : - , 15 ". " : 13 ", .

, , . " , , , Aegis Media/OKS . ". Starcom, 2007 .

, 25-30%. " , , , '-' ( ) . , . , - ".

. " " , 2005 1000 $1,5, $2. " - ", .

-

001 , " " .2006-01-2412:33:410000-00-0000:00:000000000113804280011000
4514522006-01-25 , 2006 , , , , . , . , , . , .,1352,Outdoor-: - 2005 & - 2006 - 2005

Gallery Group Soviet Urban Image


Gallery Group Soviet Urban Image 2005 . , , . .

Soviet Urban Image, Gallery Group .

, Soviet Urban Image : 1,2 . 63 30 . , -, - $2025 .

....& XXII

....& XXII . , . , , , 100% XXII - ....& $1214 .

Baring Vostok Gallery Group

Gallery Group. () BVCP.

- , $5 . .

* * *

. 2005 , . , , - , .. , Optimum Media Buying, , . , Account Director MEDIACOM , Gallery Baring Vostok .

Outdoor.Ru , , , . , , , - . , , Gallery . & .

, :
  • ;
  • , ;
  • , ;
  • ,
  • , ;
  • ;
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      - 2006

      ?

       . , 15% . , , - . 25% outdoor- 2006 , , News Outdoor Russia. , . . , . , , , , . , , - .

      , ooh-, , . , , ooh - , , - 5-10%.

      ? ?

      . , , . : , , , .

      . , .

      ooh-?

      , , , - FMCG , . , . , , - . ooh-: , , , , , . , .

      , 2006 , , , , . , . , , . , .

      , , 2006 . 2005 .

      : , OOH Senior Buying Manager ZenithOptimedia; , MediaVest; , News Outdoor Russia; , .; , Account Director MEDIACOM; , Optimum Media Buying; , , ; , Starcom Moscow; , ; , MAGMA; , OOH&Cinema Manager ZenithOptimedia.

      		• 001 , 2006 .2006-01-2517:24:430000-00-0000:00:000000000113812920011000
      4554522006-01-27 , : " ", (. 24 ), .,1352, . 2006 25-30%. , ,-- . , : " ", (. 24 ), . , .

      - 2006 , -- " " () "-" -- . , . , 2006 , .

      . , . , . Starcom MediaVest Group (Publicis Group Media, PGM), Initiative (ADV), Media Direction OMD (BBDO), Optimum Media (Optimum Media Buying) Mind Share. , 2006 25-30%.

      , . , . " -- 30%, 40-50%",-- Mind Share . . " , 100-250% ",-- Mind Share . -- "-" -- , , .

      . " : 2002 25-30%,-- PGM .-- , , : 5%".

      , - . " " 2007-2008 , , 50- 25- . " ",-- "" . . " , ",-- PGM. "- -- ",-- Aegis Media/OKS .

      "" , . , " " " " "", -- 15-20 40 10-12 20 . " ",-- "-" . "" . " 90%, -- 85%",-- "-" . . " ,-- .-- ".

      , , . " , 1998 ",-- Media Direction OMD . , , . " ",-- . " $1-5 , , ",-- Mind Share.



      		001- 2006-01-2711:39:292006-01-3117:43:350000000113830200011000
      4604522006-02-02 , , . . 2004 , - , ROMIR Monitoring-.,1352,

      ? , - , . - . . - .

      , , , -, . - . , - , - , IQ Marketing--. , , - , PR&Promo- Global Point. - , . , , .

      , , . . 2004 , - , ROMIR Monitoring-. - , , , (26% 17% ). , , , - . , , . , -

      (. , ), . ( ) , .

      , 2005 30%. (). . 6-7%, - , .

      - , %



      , , - . - : , . , .

      . , , - . , . . , ( , ), , . , (BTL, - ..), , , . , , , , , .

      ,

      ( ), - 2005 30%. 35% . . () , , , , - , --. - 10-15% .

      , , - , - AdLife.spb.ru. . , , --, -, λ, , -. , - .

      ,

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      . . , , , . , , , , .

      , - , . , , -. .

      - . , , . , , , , . , , , -. , . ,

      . .

      LBL Media-- , (2002 ) , , - , PR- LBL Media. - , , - , . , - - - .

      , .

      - BTL. BTL , , 50 70% . .

      BTL- , , : , , . . 1015% , . , , - , , , , . , .

      - 248 129 -10 -

      , .

      1

      11 527

      2

      Infon

      6 712

      3

      GSM

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      4

      (-)

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      5

      4 644

      6

      Tele 2

      4 426

      7

      (-)

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      8

      Jippii Group

      3 735

      9

      3 541

      10

      3 275

      - 591 928 -10 -

      , .

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      Danone

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      2

      GSM

      14 939

      3

      11 773

      4

      11 649

      5

      Gillette

      7 579

      6

      Dove ()

      7 307

      7

      Orbit

      7 113

      8

      Samsung

      6 498

      9

      Infon

      5 972

      10

      Pepsi

      5 518

      : 2005 : - : , , :

      : TNS Gallup AdFact

      15 ( 2005 .)

      ( )

      , .

      I 2004 ., %

      , $

      I 2004 ., %

      , ( RBI)

      140 770

      -0,6

      159 491

      -33,7

      ,

      100 785

      32,4

      162 639

      22,8

      ,

      94 172

      -30,1

      138 969

      -39,7

      Euroauto

      80 593

      -19,9

      90 366

      -39,5

      73 498

      67,4

      209 402

      82,1

      ,

      ,

      73 416

      128,9

      171 707

      62,4

      ,

      52 321

      202,0

      433 080

      229,3

      RBI

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      35,3

      300 343

      89,3

      ,

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      48 959

      9,3

      116 071

      -9,3

      48 325

      101,3

      53 517

      38,5

      -

      46 890

      114,0

      231 055

      106,5

      ,

      ,

      43 775

      244,4

      53 065

      113,5

      ,

      ,

      42 760

      41,2

      112 712

      92,0

      ,

      I-Free

      42 444

      118,7

      463 200

      133,3

      38 058

      -26,4

      172 492

      46,2

      ,

      ,

      -. , 2005 . , , - ( -

      Subscribe.ru), $100 . . , , $300500

      :

      , 10 . , .

      . , , . , , . , , , , . , , , . 67% . 2005 , , , , . , , , . - , - , Molinos.Ru, CitySpb.ru Restate. ru. . - . - , . , - . - - , - , . . □

      ,

      (: 10+),%

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      		60,4

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      		 55,4

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      		53,8

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      , ,

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      ,

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      16,3

      ,

      		45,0

      15,0

      ,

      		44,4

      19,3

      ,

      37,2

      29,5

      32,8

      26,8

      27,8

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      : -, 2005 .

      -?

      , - TWIGA Communication Group:

      (, , , ), : , , , . , , .

      - , , .

      . - . 12 , TWIGA. , , BTL. , , , . BTL- InTown Promotion (TWIGA Group) . , , , , , . 70% BTL- (consumer & trade promotion) InTown Promotion . , , - . InTown Promotion, , 2007 InTown Promotion TWIGA .

      , IQ Marketing (),
      , IQ Marketing (-):

      IQ Marketing 2001 . , IQ Marketing . . ( ) . 15% IQ. . , . ,

      , IQ. , . - , . , . , . - . ,

      , . , , . , Axe һ, IQ . , , . , , . , , .



      02.02.2006  " "

      		001 .2006-02-0213:18:152006-02-0215:01:280000000113882040011000
      4624522006-02-02 , 200 , , .,1352,

        ,   ADCR.   .  ,   200  , ,   .



      , .

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      http://www.adme.ru/adnews/2006/02/02/5082.html

      		• 001 .2006-02-0214:28:522006-02-0215:00:110000000113882040011000
      4694522006-02-07 , 2005 27%.,1352, 2005

      2004 , - $3,85 . , 2005 , $5 . , ( ) 2005 ( ) AdBarometer, . 2004 . 1 1998 2004 2010 . .

      , 2005 27%, (35%), (30%). ( 14%), , . , ( 2005 New York Times 5,6% , 700 ). 2005 . , , .

      ( 2004 $1,2 ., , , 2005 - $1,37 .). 1998 46% , 2005 28%, 2010 , , 19% . , .

      ( 2004 $1,7 ., , , 2005 $2,3 .), , 2010 . 1 , 2006 50%, 2010 , , 60%. , , .

      ( 2004 $710 ., , , 2005 - $925 ., - 30%) 1999 20% , , , 2010 14% ( , , ).

      ( 2004 $200 ., , , 2005 - $250 ., - 25%) , 5-6% .

      ( 2004 - $30 ., , , 2005 - $50 ., 67%) 2010 , 5% .


       . 2005 46 ( 26 16,5 ).
      . 2, . , 2003 , Romir Monitoring, 8% , 2004 5%, 2005 - 2%. 2003 3% , 2004 - 2%, 2005 . ( 1 600 18 100 ; . : http://www.sostav.ru/news/2005/09/21/r3/.)

      2004 31,1% , $1,2 . ( 2004 28%, - 33%.) I 2005 28,8%. , , - 29,6% ( 19,4% I 2005 17,8% 2005 ). , 2005 , $1,37 . (27,9% ), 14%. I 2005 16% ( I 2005 28% 2004 ), 2005 2 , 14% ( 26% 2004 ).

      , 2004 (. 3), . : 2005 14% ( - 27%), 2010 6% ( 11%). , . , WAN, 2004 4%, - 3, 93%, - 29%, - 28%. ( 28%.)

      (. 3). 2000 (41%), 2005 , 28%, 2010 , , 19% .

      (. 4). , , . 2004 40% , 2005 , , 35%, 2010 25% . , , 40% ; , , , . 2005 , ELLE Vogue. Cosmopolitan - , 40% - , , 40%.

      . 2004 40% , 2005 , , - 43%, 2010 53%, . , .

      5 , 49%, 5%. , 2004 - 36% ( 33% 30%). , , , . , , , ( ). , . 2005 , , , . , 2005 .

      , , , .

      . 2005 28% ( I 2005 , , 28,8%). . ( , 2004 65%). , , 13% 18 24 ( 25 - 4%).
      ( 10% ). 2005 , (21%) .

      , 2005 - , , 21% ( .. 24% ). , 28% (8% ). - 18% ( .. 16% ). - - 11% (7% ), - 13% (7% ).
      , (. 6).

      , , - 98% -. 7 (3% 2005 ) (97% 2005 ).

      , - 2005 , 2005 44% . , , , 10%. , 7%. Cosmopolitan, 6% .


       ( 100 26,9% ( TNS Gallup AdFact, 1-10 2005 ), , , , 100 ).
      1, 2005 . , , ( , 70% ). , . , (, - , , ).


       - , . 2004 - 67%, , I 2005 . - 0,78% 2004 , $30 . I 2005 - 0,94% . , 2005 - $50 . (1% ), 67%. , 2005 - 1,1% , ( 65% ).

      , - . 2006-2008 . 70% , - 52% . 2010 - 5,2% , .

      - 8.

      2005 , , . . (88%) , , . , , , , , , , , . .

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      5% , - 2%. , 16 25 . (), . , , .

      , , . . 2005 1% . , 2010 - 5%. , . - 4% . . . Constat The Kelsey Group 2005 , 70% , . ( 2003 - 60% 73% - .) , , 2004 , (WAN) XXI .

      (, WAN, 11 -.), , . (55 ), ( : - 35-44 ). ( , ), . ( ) - (. 2). . , McKinsey & Co, 2007 $4 . .

      . 2005 . 2005 , 60 . , , . , , . - , ( , - ). - , ( - , Carnegie Corporation, 44% 18 34 -).

      . Forrester, -- , . . , ( WAN) ϻ 8 . , - 5,6 ., - 4,7 .

      . 48,9% . 2003 46% (44,1% 1,9% -). , , , .


      , , , , , - . , , .

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      http://www.press-attache.ru/Article.aspx/mediaeco/1908

      		001 , 2005 27%.2006-02-0711:32:492006-02-0711:36:150000000113925240011000
      4744522006-02-10 - ? - ? , , ? , , .,1352, - ? - ? , , ? , , .



      , , - 60- Procter & Gamble.

      -, , , - CocaCola. .

      (, , ) Coca-Cola . Coca-Cola $67,5 , 70% . P&G. Coca-Cola, 60- , - , , , , .

      , : ( ), , , , ( , - ) .

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      , , - "" , , , "" . , " " , - . , Nestle - -.

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      		001 -2006-02-1014:24:292006-02-1414:46:140000000113951160011000
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      , . , : , - 20.00 7.00.
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      ""

      		001 " ".2006-02-1311:56:532006-02-1413:16:120000000113977080011000
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      		0012006-02-1411:56:102006-02-2610:13:570000000113985720011000
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      		0012006-02-1613:10:062006-02-2012:54:340000000114003000011000
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      		000 MTV Russia , , " " , MTV Russia .2006-02-1711:41:192006-02-2111:17:270000000114011640011000
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      ""      		001 News Outdoor 2006-02-1712:00:410000-00-0000:00:000000000114011640011000
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      20.02.2006  MEDIA-ATLAS.RU

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      21.02.2006  "K"

      		001 ?2006-02-2113:06:400000-00-0000:00:000000000114046200011000
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      http://www.pronline.ru/news/show/2150      		000 PR, 2-3 , , .2006-02-2613:51:100000-00-0000:00:000000000114089400011000


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